The goal was to build a brand that feels trustworthy and professional, appealing to LS Asset Management’s high-profile clients.
Through a blend of minimalistic design and bold elements, we crafted a visual identity that strikes the right balance, exuding confidence and reliability.
The direction then applied to a clear narrative based brochure website, which clearly directs the user as it tells the story, and then offers the services of LS Asset Management.
![LsAM](https://richardmoody.co.uk/wp-content/uploads/2024/02/LsAM-2-300x160.png)
![lsam_logo_icon_onred](https://richardmoody.co.uk/wp-content/uploads/2024/02/lsam_logo_icon_onred-1.jpg)
![lsam_logo_full](https://richardmoody.co.uk/wp-content/uploads/2024/02/lsam_logo_full-1.jpg)
“It’s been a game changer working with Richard – he’s completely changed my website at a significantly lower cost to working with a larger company. The beauty of working for someone independent like him is that he has all the knowledge and skills of a large agency, yet he charges a freelancer rate. Through his contacts he can pull together a team to tackle almost any project and on top of this he’s a fantastic designer. ”
Jake Willis
LS Asset Management
![Mural Street by Asylab](https://richardmoody.co.uk/wp-content/uploads/2024/02/streetside_visual-1.jpg)
Brand Identity
Brand Direction
Website Design
Website Build
![browser_header](https://richardmoody.co.uk/wp-content/uploads/2020/05/browser_header.jpg)
![LS-AM---First-Visuals_01](https://richardmoody.co.uk/wp-content/uploads/2024/02/LS-AM-First-Visuals_01-1.jpg)
![LS-AM---First-Visuals_02](https://richardmoody.co.uk/wp-content/uploads/2024/02/LS-AM-First-Visuals_02-1.jpg)
![LS-AM---First-Visuals_03](https://richardmoody.co.uk/wp-content/uploads/2024/02/LS-AM-First-Visuals_03-1.jpg)
![LS-AM---First-Visuals_04](https://richardmoody.co.uk/wp-content/uploads/2024/02/LS-AM-First-Visuals_04-1.jpg)
![LS-AM---First-Visuals_05](https://richardmoody.co.uk/wp-content/uploads/2024/02/LS-AM-First-Visuals_05-1.jpg)
![LS-AM---First-Visuals_08](https://richardmoody.co.uk/wp-content/uploads/2024/02/LS-AM-First-Visuals_08-1.jpg)
![LS-AM---First-Visuals_07](https://richardmoody.co.uk/wp-content/uploads/2024/02/LS-AM-First-Visuals_07-1.jpg)
![LS-AM---First-Visuals_08](https://richardmoody.co.uk/wp-content/uploads/2024/02/LS-AM-First-Visuals_08-1.jpg)
![LS-AM---First-Visuals_09](https://richardmoody.co.uk/wp-content/uploads/2024/02/LS-AM-First-Visuals_09-1.jpg)