Legacy Jiu Jitsu is a bold new Brazilian jiu-jitsu club dedicated to fostering community. The mission was to make a lasting mark in the competitive jiu-jitsu arena by crafting a brand identity that is clean, dynamic, and engages an audience that is maybe interested in starting Jiu Jitsu but has has reservations about joining up to this point, while also appealing to people already practicing and enjoying the martial art.

Inspired by the club’s name and commitment to building a legacy, we designed a visual identity that honours tradition while embracing contemporary elements. By seamlessly integrating clean lines, striking typography, and impactful, we created a brand presence that commands notice, and reflects the club’s focus on a clean, welcoming, and structured environment to learn and train in.