Decorating Centre Online (dco) wanted to update their brand identity to reflect the evolution their business had gone through over the last few years, as well as serve as a consistent look and feel they could use moving forward as they evolved the business in new directions.

‘The home of decorating’ isn’t just a tag line, but it truly reflects dco’s passion for helping it’s customers, therefore the new visual identity and brand direction focused on people. The graphic visuals became more impactful and iconic, with a bold logo that worked at all sizes, typography choices that could be used in marketing materials and an overall identity that was coherent, human, and worked perfectly with the updated art direction which focuses on people and lifestyle.